SEO is an abbreviation of Search Engine Optimization. SEO optimization is one of the tasks performed by people who are engaged in digital marketing.
A person who deals with SEO optimization aims to ensure that a site for easier access to Google or other search engines makes it easier for a number of actions. On this occasion, she is researching the key words related to the content of the text on the site.
If a site is found on the first or second Google page after the search term searches in the search engine, it means that SEO optimization of the site is well done.
Google has about 200 rules that must be respected in order to rank the site well and be highly positioned in search.
They distinguish organic SEO techniques, permitted (white hat) and unauthorized (black hat) SEO techniques.
SEO optimization can be divided into two basic segments
On page SEO
Off page SEO and link building campaigns
As Google often changes its algorithm, SEO optimists have to be referred to new rules so that they do not lose in the battle for the first or second Google page.
The basics of SEO optimization can be overcome in 3 months, but once you get caught up with it, you will have to explore and learn daily, or you will fall out of the game.