Website design is not a difficult undertaking but it can be nerve-wracking deciding on the colors necessary. Online businesses have many purposes that you have to decide on in the design process. If you are designing a website for a restaurant, it will require pictures of food compared to a website for a dance studio. Each website needs to be designed for perfect usability, with content tailored to the situation. A designer has to design a website for user experience (UX), making a website enjoyable to be on. There are some fundamental guidelines a website should follow to make it user friendly.
The website has to have a simple design that makes it easy to surf, followed by a visible hierarchy of website elements that guide the visitor into how to use the website. Certain elements require adjusting your site in such a way so as the visitors are drawn to the elements first. Users need a menu that they can navigate in order to establish why the website benefits them. Boring websites have very little going on for them if all they have is many pictures and links. There are websites that are too confusing to use, with a certain amount of using different designs of fonts or graphics.
A website has to have its brand image in mind while being designed. Websites should have been made out of a basic wireframe map of all pages arranged like a pyramid, or an onion with layers in between layers. The home page is the first page available. Websites should have a call to action, CTA, that screams “learn more, ” about specific products. Visitors expect having enough information available to them to get something done about the website itself. Don’t shove too much content onto a website.
Content is an important part of marketing however, and should require an extensive use of white space, just so the black text isn’t too glaring. Likewise, be wary of your use of color, only because color is to catch the eye of the customer. Use beautiful and relevant imagery for the site. If the site is about cooking pies, then pictures of various types of pie should be used to make the point that pie can be made in different forms, such as apple or peach. Each website requires a navigation menu and search bar.
Websites do to have to be too much by itself, by design, speaking to website audiences. Do not try to speak at too many audiences. One glaring new designer mistake is having no contact info on the website, as the writer is trying to help the customer decide if the company is right for them. Blogs use advertising, with a blog being one type of website that can advertise a website design company they want to work with.
Consistent website design features are important for every website. Visitors need to understand what type of information they will have available on any given page, since some websites have a more unique layout compared to other websites. Certain websites are put together with responsive design in mind, which is a most flexible kind of website design for use with mobile interfaces. Visitors visit websites only because of the content on them, and if a site is designed to operate on a phone, PC, and MAC, then you can use it on either interface. Good websites need to be designed with a bit more credibility than you imagine, not only with a CTA but with a call to action, since you are being user centric, for a specific website design company.