A Brief Guide on App Store Optimization

Do you have an app for your business? To get the most out of it, you should go for the app store optimization. We all are aware that there are millions of apps in Apple App Store and Google Play Store. If you want to set yourself apart, then you have to understand the app store optimization working.

Note that, ASO has key similarities with SEO. But there are some key differences as well that you have to keep in your mind to maximize your application performance. However, if you are willing to get the SEO services for your website, then you should connect with a professional SEO agency in your area.

In the following blog, we are going to tell you all about the app store optimization. Hopefully, you will get all the answers to your question at the end of this blog:

App Store Optimization- What Is It?

It is a process in which we are going to increase the visibility of a popular app store. The two important app stores are App Store by Apple (iOS devices) and the Plays Store by Google (Android devices).

3 Reasons Not To Ignore ASO

If you want to be successful in ASO, then you have to be aware of different factors. One of the important factors is to optimize the app’s subtitle, title, and description. You have to pick the right keyword, more reviews, categories, and more.

Now, let’s have a look at the 3 main reasons due to which you should not ignore ASO:

1-Enhances Visibility of App

You should ask one question yourself: if your app is not going to rank high, then how can people find them? According to stats given by App Radar, 70% of the mobile users are going to use the search for finding the new apps. Furthermore, 65% of all the downloads are going to be done directly after a search that will be making app store search one of the popular ways to search the new apps. Ranking high on the app store is similar to ranking on Google. For this, you need to have a strong app store optimization strategy to get the desired results.

2-Boost App’s Conversions and Revenue

The majority of the apps are built to earn a good amount of revenue or to get more conversion in another way around. Note that, most of the free apps are going to take the benefit of user-friendly ads. Most of the users don’t like interruptions when they are using the apps so it totally makes sense to increase the revenue of your app by placing in-app ads for no interference.

3-Increasing App’s Organic Installs

If you are ranking on app stores, it doesn’t mean that you are going to get too many installs. But with an effective ASO strategy, you can get good results.

In the ASO process, you have to write a catchy description, screenshots, titles, and more to make your app different from others. In this way, you will be able to get a click from a searcher.

Google Play Store and Apple’s App Store- The Difference!

As said earlier, there are two major app stores. One store is for Android users and the second is for iOS users. Both platforms have lots of similarities. Note that every app store has its own system for the optimization of the app.

Both platforms are using a review system to maintain good quality. The process of reviewing on the Apple App Store is lengthy. You have to keep a time of three days in your mind for iOS apps.

The next important factor to consider is the keyword you are going to rank against. The Google Play Store is going to index the entire content whereas Apple is going to utilize specific keywords to add the relevant keywords for the purpose of ranking.

Remember that both the platforms don’t share the complexities of their algorithm. But we are going to share some of the important ranking factors for each platform:

Ranking Factors For Google Play Store

  •  App Title
  • App Short Description
  •  Number of Installs
  • Reviews and Ratings
  • In-app Purchases
  • Updates

Ranking Factors For Apple App Store

  • App Name
  • App Subtitle
  • App URL
  •  Keywords
  • Number of Installs
  •  Reviews and Ratings
  • App Updates
  • In-app Purchases

7 Tips To Optimize Your Apps

Wondering, how you can optimize your apps in the best way possible? Follow the below seven tips to get the desired results:

1-Revamp App’s Subtitle and Title

App’s title is not just the first thing that a user is going to see on the search listings but it is also one of the important ranking factors in both app stores. More importantly, you should not exceed the word count for the title. For the App Store, you will get a space of 30 characters and for the Play Store, you will have a space of 50 characters.

2-Optimize Your App’s Description

Google Play Store is going to use a short and long app’s description. Whereas, this is not the case in the Apple App Store. But this does not mean that you don’t have to write a compelling description for your app on the App Store. The description count for both the app stores is 4000 characters. This is enough to tell all the important and exciting features of your apps.

3-Place Right Screenshots and Preview Video

As said before, ASO is about attracting people to click and install the apps. It is essential to increase the CTR on Apple App Store and you can do it with the right and attractive design. This is the point where a business owner gets the opportunity to showcase its app with the best visuals to stand out from others.

In the Apple App Store, you can show 10 screenshots. For Google Play Store, you can use 8 screenshots.

4-Proper Use of Keywords

For the success of your ASO, keywords are going to play an important role. Apple App Store is going to allow you 100 characters of keywords in your keyword field. But in Google Play Store, you are not going to get this feature. In both the platforms, make sure that you are going to pick the right keyword that is going to focus on key queries used by the searchers.

The way for keyword search is similar as done across the web. You can use keyword research tools like SEMrush Keyword Magic Tool or any other to get the right keywords.  

5-Add Ratings and Reviews

It is best to encourage your users to review your app and give their ratings as well. This is definitely going to help you with the optimization of your app store. In the Apple App Store, you have a limit of 3 to get a review in one year. More importantly, you can also use other channels to get the review from your audience about their experience on your app.

6-Work Hard To Increase Downloads

If your app is going to be downloaded many times, then it is going to become more visible than the other apps. This means that you have to work harder to increase the install rate. Note that, a visible app which is not getting many downloads is not going to stay visible for a long time. For your information, according to AppTweak, 3.42% is an average install rate on Apple App Store in the US.

7-Monitor and Optimize

Once you have properly optimized your app, getting reviews and ratings, increasing the install, it is very much important for you to monitor your results regularly and keep optimizing your app for better results.

If you find any difficulty in optimizing your app in any of the major app stores, you can connect with a skilled app development company to get better results.

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