Amazon Prime Day 2020: what consumer trends to expect next?

Prime Day is an annual event that offers tempting deals exclusively to Amazon Prime members, bringing two days of exceptional savings on heaps of things.  Prime Day was held on the 13th & 14th of October 2020 which established the two biggest days ever for SMEs (small & medium enterprises) in Amazon’s stores internationally.

This was approximately three months after its usual July dates. Those who were too consumed with work from home or missed the opportunity of Black Friday sales in November as well, for any reason to avail amazing sales. You guys don’t have to wait for another long year and must not lose hope as December is bringing even more tempting deals. However, Prime Day was something exclusively exciting for Amazon Prime subscribers whereas the holiday season doesn’t forget anyone. You must check everything on sale that you might need later.

Don’t go anywhere and brace yourself for the almost here Amazon Fashion Wardrobe Refresh Sale which is scheduled to go live on the 16th of December 2020. Make your list for the most anticipated Amazon Sale of 2020. Yet, the last Amazon Year End Sale starts on the 20th of December. This will create a pathway for highlighting the available products for summers and starting a school season that will make the event a success during the holiday time. If you are not looking forward to Amazon deals in particular, (which we highly doubt) because Amazon has got everything under the sun but cable TV services? Not sure, you should check Spectrum TV for that or any other provider that is serviceable in your area.

In this article, we are specifically going to talk about the trends that we predicted for Amazon Prime Day. This will prepare you to get ready and get an idea about how the upcoming sales are going to look like. So, without further delay, let’s get to the consumer trends:

How much revenue Prime Day of 2020 got from its e-commerce sales?

We estimate that it created $9.91 billion in global sales for Amazon, this figure is greater than 43% from the previous year’s event due to COVID’19 and the recent e-commerce rise.

What are the top drivers of Prime membership?

Swift and free-of-cost shipping is the top reason that enables users to subscribe to Prime, but Prime Video is also a significant benefit that grabs new users and enables them to stick around.

Which Amazon’s products could become top sellers of 2020?

Amazon’s top-selling appliances for their Prime Day are Echo along with Fire TV devices. Despite an unsettling economy, customers still spend a good deal on e-commerce and vigorously look for deals during the holiday season. “As demand will be high, it will be a task to plan for the event than it was in past years”, as said by Andrew Lips man, who is the eMarketer principal analyst at Insider Intelligence and the author of our recently developed report, “Amazon Prime Day 2020.”

“With Prime Day’s advent in the year 2015, Amazon successfully expanded its scale and spectacle of that event,” he said. “The generally increasing changes each year allowed customers and suppliers to better understand what to anticipate, moreover, with a variety of deals and great discounts on Echos as well as Fire TVs taking a middle ground. Sellers have developed a playbook for marketing and advertising strategies and will be able to precisely work on their inventory.”

To increase sales by leaps and bounds on Prime Day and even after that, Amazon needs to have flagship items that help generate enthusiasm and promotions to customers’ constantly evolving lives during the pandemic. Amazon truly will never disappoint on the new product front it offers, releasing several contemporary Alexa-enabled devices and aims to upgrade its existing products at the September 24 event. Some changes were made to Echo, Echo Dot, as well as an Echo Show, and also a Ring home security drone. Moreover, not all products shown on the event day were available for customers on Prime Day, but some.

Final Thoughts

The pandemic has created a lot of problems where supply chains are affected, estimating inventory is less predictable, and customer demand is changing wildly. Amazon’s plan to conduct Prime Day in October created an even larger wrench in the customers’ seasonal spending patterns, creating problems for retailers and sellers. As for the non-Amazon products in other categories, one can predict the increased pandemic demand for eLearning, in-house amusements, cooking, cleaning, and sanitation products must remain high in demand.

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest