Google reviews give businesses a boost of credibility and that is something you should know about. Next time, you will know how to write an effective Google review
You cannot doubt that consumers utilize products and reviews in order to determine the purchases they make. Most of the people check out online reviews before they buy a product and it makes a huge impact on the brand’s image and everything else.
If there are no reviews, businesses will miss out on the chance to boost their credibility. Consumers will go to their competitors to check out the products or services they are looking for.
When business owners manage reviews, they read what users are writing about them and the responsible ones respond and resolve the negative ones.
Here are the reasons why Google reviews are great:
Increases Brand Trust
Transparency has become more relevant for consumers over time. The relevance of transparency is mainly because of the accessibility to a lot of information on any business. It is not common for consumers to know about a business before they buy products or services. The truth is, more than 85% of consumers read reviews in order to determine the quality of a local business. A big part of the search is mainly done using Google reviews.
Search Engines Prefer Businesses with Reviews
If you have a thriving business, and you have a couple of reviews, then you must be aware that it puts your business ranking on top. The reason for this is that search engines love well-reviewed businesses, and it displays them better compared to search results.
For it to become a well-reviewed business, you should be proactive with customers and make sure your reviews are continuous.
Builds Brand Awareness
When you improve the local SEO, you will also increase online exposure. When customers see your company often, there is a possibility that they will remember your business and recognize it anytime. Google reviews improve brand awareness and recognition, which help customers remember you all the time.
Therefore, they will think of your brand before others. If your marketing budget is limited, Google reviews are very helpful. When you encourage customers to leave reviews, your brand awareness improves. This way, you can match up with your brand competitors.
The 5 Stars Boosts Click-Through Rate
When you show your business’ star rating in the search results, you will stand out in the eyes of consumers.
Because of Google, it is their decision to show the ratings in the results of search engines. This is called rich snippets. When your website setup is correct your information is properly displayed in the results.
Local businesses that are in the top 5 to 10 positions on Google’s first page gets more clicks compared to higher listings if their star ratings are showing their average is higher compared to other reviews.
You can learn how to get more Facebook reviews by using the same method.