Clipping path is an image editing process where a certain element of an image is clipped out of the picture. This photo editing process is mostly used with the help of Adobe Photoshop application. However, there are other proto editing software that can be used to perform this clipping path service. While this process is mostly used for commercial purposes, there are wide range of other purposes that are served by clipping path.
ECommerce Clipping Path Service
Clipping path service is widely used in the eCommerce industry. Commercial images go through various types of editing process to make the suitable for publishing. Some needs clipping path service, some needs extensive retouching, some needs background removal, etc. Among all the different types of photo editing that are utilized in the commercial area, clipping path is one of the most popular services.
For eCommerce product marketing, product images are an integral part of the whole process. No retail sale on eCommerce platform can be commenced without the use of product photography. Imagine an eCommerce platform where there are tens of thousands of products are being sold. None of them have any product image on the product description. It is only common sense to assume that this eCommerce platform is destined for failure. Product image is a must for an eCommerce site to make any sale.
How Clipping Path is Used for Product Images
Clipping path editing is used to isolate the product image from its background and its surrounding. A product image is surrounded by the background and other objects where it was placed during the photoshoot process. The surrounding elements take a lot of attention away from the image. They also make it difficult for the product to be placed on the publishing platforms, be it digital or print media. By isolating the actual product from it background, the product is now the center of the attention. Having no background or other elements also mean it is now lot easier to publish it on the publishing platform.
There are other reasons for which clipping path service is needed for product marketing. With having no background of distraction, it is easier to publish the image on just about any platform. The product now also blends into any platform with any background as it has no background of its own.
Who Offers Clipping Path Service
Professional clipping path service providers offer clipping path services. Most of these companies are located offshore. Due to offshore operation, services provided by these companies are often cost efficient than inhouse production.
There are wide range of companies offer clipping path services. Some are specialized in just clipping path. When it comes to complex editing or retouching, these companies will not be able to handle those requests. Some are professional photo editing companies having photoshop professional in various areas. These companies will be able to handle any type of editing and retouching. Depending on your editing needs, you wil lneed to work with the right company.