Branding a paper cup as a way to attract customers
Branding is a characteristic feature of promotional products, usually by attaching the company’s logo. The most common and best-known method for this is printing. It is a quick and effective way to tell others about your establishment. Creating a seal needs to be approached creatively. The more creative and exciting the lettering, the more customers will come for a delicious coffee. It is a custom paper coffee cup that can lift your spirits and energize you with positive emotions for the whole day. Marketing is not just putting a brand on the surface of the product. It is a creative process that helps to increase the number of clients several times.
Why branding is profitable
Putting a logo or creative writing on a paper cup is an additional cost. The cost of advertising will have to be included in the price of the drink. Many have questions about such a method’s effectiveness and return on investment. Advertising costs may be included later. It is enough to order one batch to evaluate the effectiveness of the chosen strategy. As practice shows, creative inscriptions are the key to success and attracting customers. Therefore, the cost of such advertising is justified and can pay off in a short time.
The advantages of this method of branding:
- Unobtrusive impact. Advertising is annoying — it’s a fact, but the image on the dishes is not so accentuating as to be annoying. Nevertheless, while drinking the drink, a person will voluntarily or involuntarily pay attention to the bright image. It fixes the logo in the memory, but it does not distract from communication and his thoughts;
- Accessibility. Create a website to promote, pay a famous blogger, or go on television? All this costs a lot, and a glass with a unique print will not be much more expensive than just naked dishes without pictures;
- The variability of methods and ways of promotion. With the help of bright pictures, you can accentuate the brand and promote your ideas and products. Even a cup lying in the garbage can with a brilliant design will attract attention and can bring you a new customer. This is an effective method for establishing feedback, you can cheer up the client with a funny meme, and he will come to you again;
- Wide reach. A cup with your logo can go anywhere: in an office, in a park, in an educational institution, on a teacher’s desk, or anywhere in the city, including the client’s home. This allows you to cover all social and age categories without trying to find the target audience. It comes by itself and gradually expands;
Also, collecting statistical data will help analyze the audience’s interest and identify the most effective strategies. It is essential to be willing to experiment and test several design options to identify the most promising.
What Design to Choose
Design is the main stage in the choice of branding cups. This is where you have to get creative. The choice of the inscription determines the success and attraction of new customers. The best way is the option of interacting with the customer. Customers love to pay attention to themselves. And the opportunity to become part of the promotional campaign attracts even more attention. In addition, you can hold promotions and fix a barcode on a paper cup. This approach will maximize interaction with the customer. Today you can put a hashtag on it and run a promotion. Customers like to share unique works on social networks. With this method, you can attract as many customers as possible and spread the brand on social media.