Advantages of application integration for your company

Technology has become a primary tool for the development and growth of companies, and therefore, more and more companies are integrating applications into their work processes. In this article, we will explain the essential advantages and extraordinary successes of application integration.

What is application integration?

Application integration, better known as app integration, is referred to the direct connection used to join two or more systems and thus establish communication between the different applications used by the company. 

The integration of applications can optimize employees’ work, improve customer service by integrating your app with another app, and offer more use possibilities.

Advantages of integrating your application with other apps

After having made a brief explanation of what application integration is, we also want to comment on the advantages that you will obtain when carrying out this type of integration in your company: 

  1. Increase the customer experience: One of the benefits you will get from integrating your IT platform with other solutions will be the substantive improvement of the customer experience. Offering integration with another app in your apps, such as GPS navigation apps, banking apps, or health apps, provides essential value.
  2. Optimization of internal management: Another of the most important advantages is that integrating applications in companies allows optimizing the work and its internal administration. 
  3. Improves coordination: Due to the management optimization, the company enhances coordination between workers and the different projects. The other apps allow you to have a large amount of information about products, customers, and the work team so that the various departments can coordinate to work more effectively and increase productivity.
  4. Cost reduction: Finally, we consider it essential to highlight that integrating technologies also reduce costs within the company. In addition, the integration of applications enables the development of new products and services to increase the benefits internally and externally.

Successful examples of application integration

Like that of technology, the business world is an area that is constantly changing and evolving, which is why many companies must adapt to new technological trends. Currently, numerous companies have used application integration; among them, we want to comment on Spotify’s new service with Waze.  

These two applications are helpful when people drive their vehicles; for this reason, they came together to promote more excellent safety at the wheel through a more valuable service of their applications. 

Specifically, when the user uses Waze, the Spotify music player will appear on the map, which will allow the user to view the map at the same time that they can control the songs.

Digital transformation: integrate applications in your company

Digital transformation is strictly related to the integration of applications in companies since it consists of the use and adaptation of new and innovative technological tools, which will allow companies to develop their work better and streamline work processes to be more effective. 

Being a company adapted to new technologies is currently a necessity. For this reason, at Builder.ai, we recommend investing in technology and focusing on improving the services offered to employees and end consumers. Such as, for example, good cloud storage, apps, tools to enhance automation and management.

The main benefit: work better

Finally, after commenting on the importance of integrating business applications and the relationship of this concept with digital transformation, we want to comment on the main benefit you will obtain as a company by implementing the ideas mentioned above. 

As a consequence of offering workers more efficient and practical tools, you will achieve that each employee is more motivated and therefore works better. As a result, the company’s productivity will increase, and consequently, a better service will offer.

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