Charley Moore: How AI and Automation Are Reshaping Legal Service Delivery

Charley Moore has spent his career operating at the intersection of law, technology, and scalable service delivery, making him a relevant voice on how artificial intelligence and automation are changing the future of legal services. After serving as a US Naval Officer, he practiced law representing Internet companies and investors before founding Rocket Lawyer in 2008. Over two decades, he led the platform’s expansion of subscription legal plans, document automation, and attorney networks designed to make legal help more accessible and affordable. Following his retirement from Rocket Lawyer in 2025, Charley Moore became founder and chief executive officer of Invictus AI, where he now focuses on designing AI agents and agentic workflow solutions. His professional experience spans regulated industries, legal infrastructure, and applied artificial intelligence, providing practical insight into how automation can improve productivity, reshape legal business models, and expand access to justice while maintaining professional standards.

The Impact of AI and Automation on Future Legal Service Delivery

Artificial Intelligence (AI) and technology have changed the research, delivery, and pricing of legal services. In the coming decades, these innovations will increasingly shift the scope of legal practice from rules-based, comprehensive tasks towards higher-value legal strategy and client counseling, while enabling law firms, legal educators, and regulators to rethink business models, training, and ethics.

The adoption of AI in the legal field is accelerating, driven by generative AI models and increasingly capable AI agents for legal-specific workflows. Studies have shown rapid year-over-year growth in AI use among larger law firms, which can lead to material productivity gains.

AI and automation differ in how the legal field has applied them to legal tasks and subtasks. For instance, in document review and e-discovery, machine learning models can help triage and prioritize documents while reducing time and costs for discovery and regulatory investigations. It helps reduce the hours spent on initial review and allows humans to focus on strategy. Also, contract-intelligence trolls usually extract clauses, generate first drafts or redlines, and compare language against playbooks. It helps shorten negotiation cycles, enabling contract teams to scale contracts.

Legal research and memos are a key part of AI, as advanced retrieval and generative summarization help speed legal research and draft memos. However, lawyers still have a responsibility to verify and control outputs for accuracy and authorization. Also, automation reduces the manual labor required for diligence by surfacing high-risk provisions and marking exposure across large document sets.

Next, legal technology platforms have transformed how clients access routine legal services. Automated tools for wills, business formation, and compliance guides now allow people to complete straightforward tasks quickly and at a lower cost. These systems expand access to justice by reducing barriers for individuals and small businesses. They also let lawyers focus on matters that require deeper expertise while still offering useful entry points for clients who need simple legal support.

Automation is also reshaping the traditional law firm business model. AI increasingly handles tasks that once filled junior associates’ workloads, prompting firms to adopt leaner staffing structures and new pricing models, such as subscriptions and value-based fees. The shift creates tension around billable hours and forces firms to rethink how they capture value. It also requires significant changes to the training of new lawyers, with more emphasis on simulated practice, rotational experience, and AI-supported learning.

As these tools become more common, regulators and professional bodies are paying close attention to the risks. Lawyers must safeguard client confidentiality and understand how external systems store and process sensitive information. They must also guard against inaccurate model outputs, potential bias, and activities that could result in unauthorized legal practice. Ongoing regulatory development aims to ensure the responsible use of AI while protecting consumers and preserving professional standards.

Firms preparing for the future of legal work are adopting clear governance frameworks that include model validation, human oversight, and transparent data handling. They are also developing new roles that blend legal knowledge with technical fluency. Lawyers who learn to supervise AI effectively will be in high demand, along with legal technologists, data privacy specialists, and model trainers. As legal education evolves to include technology and data skills, the profession will continue to shift toward a more modern, collaborative future.

About Charley Moore

Charley Moore is a technology-focused legal entrepreneur and executive with experience spanning military service, law practice, and artificial intelligence. He founded Rocket Lawyer in 2008 and served as its Founder and CEO for more than two decades, guiding the company’s growth in subscription legal services, document automation, and attorney networks before retiring in 2025. He is currently the founder and chief executive officer of Invictus AI, where he leads the development of AI agents and workflow solutions. Charley Moore holds a law degree from the University of California, Berkeley, and a bachelor of science in history from the US Naval Academy.

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest