Conversion optimization is all about understanding human psychology and using that understanding to increase website conversions.
Many different techniques can be used, but in this article, we will focus on eight psychological tricks that have been proven to be effective. By understanding how people think and making small changes to your website, you can see a significant increase in your conversion rate.
1. Make Onboarding and Shipping Look Free
One of the biggest psychological barriers to purchase is the cost of shipping. If you can make shipping look like it’s free, or even better, include it in the price of the product, you will see a significant increase in conversions.
People are also more likely to buy products that come with free onboarding or support. If you can offer a free trial or a money-back guarantee, you will further reduce any perceived risk and increase conversions.
By making small changes to your pricing structure and offering freebies, you can encourage people to buy from you rather than your competitors.
2. Price Your Products with 99-Cent Tags
It has been proven that people are more likely to buy products that are priced with .99 tags rather than round numbers. This is because our brains perceive .99 as being a cheaper price than $100, even though it’s only a penny difference.
If you want to increase your conversion rate, start by pricing your products with .99 tags. You may be surprised at how much of a difference this small change can make.
Of course, you don’t want to sacrifice profit margins just to have .99 prices, but if you can find a way to work it into your pricing structure, you will see an increase in conversions.
3. Provide Product Upgrades and Bundles
People love getting a good deal, and one way to provide value is to offer product upgrades and bundles. By giving people the option to buy more than one product at a discounted price, you are increasing the perceived value of your products.
Upgrades are also a great way to increase conversions. If someone is on the fence about buying your product, an upgrade can be the deciding factor. By offering an upgrade, you are giving people the opportunity to get more value for their money.
Product bundles and upgrades are two simple ways to increase conversions by providing more value to your customers.
4. Create a Sense of Urgency
People are more likely to buy from you if they feel like they need to act fast. By creating a sense of urgency, you can encourage people to buy your products before it’s too late.
There are a few different ways to create urgency, but one of the most effective is to offer limited-time discounts. If people know that they need to buy your product before the discount expires, they are more likely to take action.
You can also create urgency by highlighting how many people have already bought your product or by showing that there is a limited quantity available. Any way that you can create a sense of urgency will increase conversions by motivating people to take action.
5. Address Customer Pain Points Early On
If you want to increase conversions, it’s important to address customer pain points early on. If you can show people that you understand their needs and that your product is the solution, they are more likely to buy from you.
One way to address pain points is to use customer testimonials. By featuring testimonials on your website’s design, you can show potential customers that your product has helped others in a similar situation.
You can also address customer pain points by writing clear and concise copy that demonstrates how your product will solve their problem. If you can effectively communicate the value of your product, you will be more likely to convert leads into customers.
6. Show Credibility with Customer Reviews
Customer reviews are a great way to show potential customers that your product is credible and trustworthy. By featuring customer reviews on your website, you can increase confidence in your product and encourage people to buy from you.
If you don’t have any customer reviews yet, there are a few different ways to get them. You can reach out to past customers and ask them to leave a review, or you can offer incentives for people who leave positive reviews.
You can also use social proof to show potential customers that others are buying your product. For example, you could feature a testimonial from a well-known figure in your industry or highlight how many people have already bought your product.
7. Make Your Customers Feel Valued
If you want to increase conversions, it’s important to make your customers feel valued. There are a few different ways to do this, but one of the most effective is to offer personalized service.
By offering personalized service, you can show your customers that they are more than just a number to you. You can also use customer segmentation to send targeted messages that are relevant to their needs.
Another way to make your customers feel valued is by offering loyalty programs and rewards. This shows them that you appreciate their business and that you are willing to give them something extra for being a loyal customer.
Making your customers feel valued is an important part of increasing conversions because it builds trust and rapport between you and your customers.
8. Follow Up After Purchases
Following up with customers after they make a purchase is a great way to increase customer satisfaction and loyalty. You can reach out to them to thank them for their business and offer any additional assistance that they might need.
You can also use follow-up emails to cross-sell and upsell your products. By offering related products or services, you can encourage people to buy more from you.
Master These Conversion Optimization Tips
By using these psychological tricks, you can increase conversions and make more sales. However, it’s important to remember that every customer is different. What works for one person might not work for another.
It’s also important to test different tactics to see what works best for your business. Try out a few different techniques and see which ones have the biggest impact on your bottom line. With a little experimentation, you can find the perfect formula for increasing conversions on your website.
