How to Grow Your Small Business With Video Marketing

Do you want to take your small business to great heights with video marketing? Thanks to recent advancements in the digital space, setting up a small business is not a complex task anymore. However, the global business environment has become fiercely competitive over the last few years. As surprising as it may sound, there are a whopping 32.5 million small businesses in the United States alone.

In a bid to drive sales and revenue, business owners have begun relying on video content for marketing purposes. Having gained immense traction among small entrepreneurs, video marketing can increase ROI in less time and give unprecedented exposure to your brand. Depending on your business needs, you can produce a variety of videos like explainer clips, testimonials, FAQs, etc.

What’s good about video marketing is that its implementation does not call for a large budget. Moreover, you don’t need to possess exceptional editing prowess to reap the benefits of video marketing. If the tactics you have tried so far have not yielded favorable results, it is about time you give video marketing a shot. Today, we will cast light on the 6 best ways you can tap into the potential of video marketing to grow your small business.

1. Choose a Feature-Loaded Online Video Maker

When it comes to running a video marketing campaign for small businesses, employing a feature-rich video-making tool becomes a matter of top priority. The right choice of online video maker can open doors to success by kickstarting your marketing endeavors.

The best video-making solutions boast a wide spectrum of editing features that can come in handy for enhancing your content. Be it rotating clips, repositioning video frames, or cropping out unwanted portions, online video makers can fulfill all your needs. Web-based video makers give you access to premium libraries where you can find media files that can be used free of cost.

For a hassle-free start, you can browse through the huge selection of business video templates and pick the one that goes well with your brand’s theme.

2. Transform Existing Content into Video

Repurposing existing content is an excellent way to up your marketing strategy. If your company has already spent a ton of money on written content, there is no need to be worried as your investment won’t get wasted. Be it killer blog posts, informative articles, or engaging podcasts, you can easily turn all types of content into videos that increase audience engagement levels.

3. Include Compelling CTAs in your Videos

Call-to-actions (CTAs) are proven to improve conversions and click-through rates. CTAs that are crafted with thoughtfulness and diligence can speed up your sales pipeline and help close deals a lot faster. If you want your customers to take the action you want, you must set aside some time and come up with motivational CTAs for your videos.

Catchy CTAs can add that extra zing to your videos and take your business closer to success. Based on your brand goals, you can either add the CTA at the start of your video or somewhere towards the end.

4. Showcase your Routine Operations

Building a strong connection with your customers is vital for facilitating long-term business growth. Showcasing your everyday operations through a video is the simplest way to make people feel connected to your brand. Give your customers a glimpse into your company’s work culture so that they know how you carry out various day-to-day tasks.

You can also capture and broadcast conferences, seminars, and company dinners to spruce up your marketing game. Behind-the-scenes content can work wonders for keeping your audience engaged. Don’t forget to introduce your team as the human element is requisite for creating a strong bond with customers.

5. Embed Video Content on your Company’s home Page

Needless to say, your company’s homepage is visited on a frequent basis by customers. However, people mostly click away from websites that don’t feature engaging content. While your landing page may already be enriched with quality content, you can further enhance its appeal by including an interesting video. The video could be related to your products, services, brand goals, or exclusive offerings for customers.

Embedding attention-grabbing videos on your company’s homepage is a sure-shot way to keep users hooked. If you embed engaging videos on your landing page, customers will spend more time on your website. This will boost website traffic and increase conversions to a great extent.

6. Share your Brand Videos Across Multiple Content Distribution Platforms

Social media networks are nothing less than a boon for small businesses looking to promote their videos to the masses. If you want your brand to get noticed, you should never keep your videos limited to a single platform on the internet. To reach out to a wider audience, you must share your content across notable social media platforms like YouTube, Instagram, Facebook, LinkedIn, and so on.

The biggest advantage of distributing your content on multiple platforms is that you will get more social media shares than usual. Simply put, the higher the number of shares, the better will be the response.


There is no doubt that the internet is saturated with different types of video content. With small businesses realizing the potential of video marketing, competition is definitely bound to rise. Based on the findings of a recently conducted survey, video content is now leveraged as a marketing tool by as much as 86% of businesses across the globe.

Given that most small businesses are restricted in terms of budget, video marketing can prove to be a godsend as it does not require any major investment. Top-notch video content can go a long way in boosting brand awareness. Besides amping up your brand’s presence, video marketing can help you build trust and credibility with your valued customers.

Hence, make sure you put the aforementioned ideas into action and harness the power of video marketing to expand the reach of your small business in a brief time span.

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